This time, we went to Russia.

2023-10-10

A canvas bag, two dozen brochures, Lily and Anna two girls just so huffing and puffing to Russia, as the Joe went to India in the same year.

Lily and Anna's trip to russia, 2023

A photo so old that the people involved have forgotten it, in India

It's a coincidence that every opening of the HJC is a group of brave girls traveling to a new land with only simple luggage.

The first brave girl who made HJC products a word-of-mouth brand in India, at this moment, wonders if the gears of fate have started turning.

The two brave girls who traveled to Russia this time were named Anna and Lily.

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Lily is an old face and one of HJC's original pulp, while Anna joined HJC this year, and not long after joining, she was promoted to the head of the account department, and is currently Lily's new partner.


Her appearance is as her name suggests, with a literary and subtle bookishness, but her name doesn't match her character at all, she is a typical Hunan girl character, hot and bright.

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In HJC, everyone has their own character symbols. Lily belongs to the introverted Guangdong strong woman, while Anna is the bright Hunan strong woman.


I guess maybe it's because of their complementary personalities that the Boss formed them into a beat partner so that they could rub off new sparks in HJC.

The fact seems to be so, this time in the Russian exhibition, Anna became the social role of the HJC booth, attracting the attention of customers, while Lily played the role of assistants to the side, to the intentional customers continue to output.

The two of them sing and go back and forth, livening up the otherwise geographically disadvantaged stall.


The exhibition is called "ECWATECH", held once a year in Moscow, is a large-scale international water treatment industry exhibition, is the environmental protection industry, coupled with a gap of three years, the mask is gradually opening up, this time to come to the counterparts are also quite a lot.


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Fellow booths, looking grand

In order to get more overseas exposure for your products, attending international exhibitions has long been a routine for every foreign trader.

However, in order to occupy a place in the complex overseas market, a good product is the key for a brand to stand out.

A good product is the only universal rule for a brand to open up new markets, and this is what HJC has learned over the years as it has been deeply involved in the Indian market.

A dated photo, in India

I love the recent Internet sensation called "the gears of fate are turning at this moment". The future is amazing, and a choice made in the moment may become a cog in the wheel of fate later, even if it seems insignificant at the moment, like this trip to Russia.

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Written in the fall of 2023. Remembering another new beginning at HJC.