At the highly anticipated ECWATECH 2024 exhibition in the water treatment industry, HJC showcased its advanced technologies and solutions for high-salinity water purification. As a key overseas market for our company, the primary purpose of our participation was to gain a deeper understanding of local demands and engage in face-to-face discussions with both new and existing clients.
In preparation for the exhibition, the HJC team was well-equipped, bringing comprehensive company materials and the latest product samples, along with a professionally designed product manual. To highlight our unique identity and enhance interaction with customers, we also prepared panda face-changing souvenirs infused with Chinese elements, showcasing the HJC brand’s friendliness and emphasis on cultural exchange. The star of the exhibition was our featured product, the industrial membrane (8040), which garnered significant attention and became the highlight of our booth.
During the exhibition, the HJC team engaged in in-depth interactions with numerous new and existing clients. A long-term partner visited our booth, warmly greeting our sales team and expressing renewed trust and satisfaction with HJC’s membrane products. This enduring partnership reflects the reliability of HJC products and our customers’ loyalty to our brand. Additionally, Sales Director Anna had a two-hour in-depth conversation with an old client from Kazakhstan. Despite communicating through a translator, their use of body language helped bridge the gap effectively. The client praised the durability of our products and highlighted the demand for broader promotion in the local market.
Regarding customer feedback, new clients expressed high recognition for HJC’s design and attention to detail, noting that our products are not only practical but also visually appealing. Long-term clients continued to emphasize the high quality and durability of HJC products, indicating their intent to maintain a long-term partnership with us.
The HJC team is confident in the Russian market. As an industrial powerhouse, Russia has a robust demand for industrial membrane products, presenting significant growth potential for HJC. Additionally, attendees noted that as a product of Chinese manufacturing, HJC's solutions enjoy high recognition in the Russian market, providing favorable conditions for further market expansion.
During the three-day exhibition, HJC engaged with dozens of clients, discussing business opportunities in depth. The debut of our new 5G side-stream membrane, seawater membrane, and TFN membrane allowed both new and returning clients to experience HJC’s leadership in technological innovation.